July 2021 at Juneberry Jams Music Festival
From the Lucky Clays Fivestand, our founder Judy Carpenter surveyed the scene: Neighbors and friends exchanging hugs and handshakes, children playing tag and turning cartwheels in the grass, while their parents and friends enjoy an evening out. Strings of electric lights between the trees on either side of Juneberry’s natural amphitheater add a joyous vibe to the venue, a feeling which the aroma of barbequed pork only confirms.
This was the perfect summer evening at Juneberry Ridge. The sun’s grand finale was painting muted hues across the sky, an intermittent breeze providing a coolness to the air, and fireflies flashing their welcome in the fields. A crowd of about 300 guests relaxed on blankets and lawn chairs listening to The Other Favorites play original compositions along with their renditions of country music classics. The fifth of our seven summer concerts, The Other Favorites drew an enthusiastic crowd.
Pandemic restrictions seemed, at least for the time being, a thing of the past. However, this evening was the direct result of intense focus and planning which took place during the lockdown.
Rewind to March 2020.
When the Covid shutdown started, Juneberry Ridge faced the elimination of nearly 90% of our planned revenue for the year. When the world faced its largest pandemic in 100 years and economic activity ground to a halt, Judy Carpenter’s mantra became “don’t waste a crisis.”
Her idea is that even during unusual times, there are always things you can do to advance your organization’s mission and vision. Sometimes this allows us to focus in ways that normal times don’t.
So in March 2020, like many organizations, we had to make some fast adjustments. Today, we are a stronger and more focused company because of those adjustments.
A new vision for our company.
Under Judy’s leadership, we gathered all staff and re-emphasized five key messages:
Of all these things, by far the most transformative was the focus we put on our purpose. We’re helping to change the way the world grows, and you’re invited along for the journey.